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Picking the Perfect Colors

The human mind is highly responsive to visual stimuli, and color is one of the major defining factors in that response. On both a conscious and subconscious level, colors convey meaning – not only in the natural world but also within the artifice of our culture.Graphic designers need to harness the power of color psychology to bring resonance to their designs – and in no field is this more important than that of logo design.


The use of color can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on learned assumptions. Companies can use these responses to underline and accent their branding messages. And your success as a logo designer will be boosted if you have a thorough understanding of color psychology.

What tone would you like to set in your viewer's mind? Below are several color combinations to consider:

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